Operating at the intersection of media, advertising, and content, she brings more than 20 years of experience leading revenue generation and integrated marketing initiatives across television, digital, print, OTT, and live event platforms. Her background includes senior leadership roles within major media organizations, where she managed advertising sales, branded integrations, and multi-platform campaigns tied to high-visibility programming. In these roles, she oversaw national client relationships, cross-functional coordination, and campaign execution, while driving measurable growth, including significant increases in revenue and new business development across competitive media markets.

Her work extends beyond traditional media sales into content production, event marketing, and strategic consulting, with experience launching campaigns, producing branded content, and leading large-scale promotional initiatives. She has rebuilt and managed national sales teams, monetized media assets across multiple distribution channels, and advised brands, agencies, and organizations on marketing strategy and audience engagement. Currently, she operates as a media and marketing consultant and serves as a media trial expert, providing insight into advertising practices, campaign execution, and industry standards in legal matters, supported by hands-on experience across both the business and creative sides of media operations.