Combining more than 30 years of experience in retail solutions, merchandising, and e-commerce operations, this retail solutions expert witness specializes in retail buying, inventory management, apparel and accessories planning, wholesale operations, product management, and digital commerce strategy. Her background includes assortment planning, vendor sourcing, retail pricing strategy, inventory control, merchandising analysis, open-to-buy management, and multi-channel retail operations involving apparel, accessories, home décor, and consumer products. Additional areas of expertise include Amazon Marketplace operations, POS systems, catalog and product presentation development, social media marketing, e-commerce platform implementation, and online retail conversion optimization strategies. The expert has more than 10 years of experience serving in an expert witness capacity involving retail operations and e-commerce-related matters. Professional consulting responsibilities have included advising apparel, accessory, and electronics companies on e-commerce business operations, retail merchandising strategies, vendor negotiations, inventory optimization, pricing guidance, customer service procedures, marketplace implementation, and operational policy development. Her work has also involved website and messaging development, SKU planning, online product optimization, keyword analysis, digital advertising strategies, email marketing campaigns, retargeting initiatives, social media promotions, and development of operational procedures designed to improve online visibility, customer engagement, and sales conversion performance.

Drawing on extensive leadership experience in retail merchandising and digital business development, this e-commerce and retail merchandising consultant currently serves as Senior Business Consultant for a retail solutions and e-commerce advisory practice focused on operational strategy and digital retail growth for small and mid-sized businesses. Additional retail industry experience includes buyer, product development, merchandising, licensing, and management roles involving retail apparel, accessories, import product management, and multi-store retail operations. Responsibilities throughout her retail career have included vendor negotiations involving domestic and international suppliers, sales trend analysis, merchandising placement, inventory forecasting, markdown strategy development, store support operations, management of retail purchasing and product assortment initiatives, and support of seasonal e-commerce merchandising objectives. Her background also includes implementation of Shopify-based e-commerce platforms, Amazon Marketplace management tools, retail POS systems, and digital merchandising software platforms supporting retail operations and online commerce performance.