Specializing in dental marketing, he serves as an expert witness with more than 25 years of experience in marketing, advertising, dental referral services, call centers, corporate culture, marketing services, and commercials. His background includes a Bachelor of Arts in Creative Writing, sales experience, copywriting, creative direction, and executive-level leadership in a nationwide dentist referral service. His experience includes advertising, advertising creative, advertising and sales, brand development, internet marketing, marketing and sales effectiveness, product marketing, public relations, strategic plans, dentistry, healthcare practices, and medical practice marketing. His leadership experience includes founder-level business development, chief executive-level responsibility, strategic involvement, and long-term public-facing marketing work in the dental industry. He has authored a dental practice marketing book, publishes weekly dental marketing content, and lectures regularly at dental seminars, conventions, dental schools, webinars, and industry events. His professional recognition includes a distinguished entrepreneurship award and an honorary Doctorate of Arts.

His dental marketing experience includes dental referral services, live call center operations, dental practice marketing, television commercials, radio commercials, blogging, social media marketing, dental associations, dental patients, and marketing services for dental practices. He has written more than 200 television and radio commercials and has interacted with thousands of dentists across the country in connection with dental practice growth, patient referral systems, dental referral services, and practice marketing. His work also includes corporate culture development, call center service models, client relationship retention, adjunct marketing services, and growth strategy in dental referral and practice marketing environments.