Marketing professor and expert witness with over 5 years experience in consumer behavior and marketing research, this individual focuses on survey design, fielding, and analysis, including work related to pharmaceutical marketing, health decision-making, and sustainable consumption. Their work includes advising counsel on survey-related issues and conducting consumer surveys in connection with litigation. The expert holds a Ph.D. in Management with an emphasis in Marketing, a Master of Arts in Economics, and a Bachelor of Arts in Economics with a minor in Business Administration. Their expertise includes designing, fielding, and analyzing consumer surveys for purposes such as likelihood of confusion, secondary meaning, and product harm. Their research and consulting work also examines consumer and medical professional perceptions of pharmaceutical marketing activities and medication information, as well as consumer misconceptions and health-related decision-making. In an academic capacity, this expert serves as Professor of Marketing and has held prior roles including Associate Professor, Assistant Professor, and Chair (Interim) of a marketing department, as well as MBA Programs Faculty Director. Their work includes teaching marketing courses at the graduate and undergraduate levels, including courses covering marketing research methods. They also serve as a peer reviewer for academic journals, with experience evaluating survey-based research methodologies.